EFFECTS OF HEDONIC - UTILITARIAN MOTIVES AND LIFE STYLE ON ATTITUDINAL-BEHAVIORAL LOYALTY
نویسندگان
چکیده
منابع مشابه
The impact of the Subjective, Social and Behavioral Drivers on Consumer Brand Engagement: Comparison between Hedonic and Utilitarian Goods
Consumer -brand engagement is a new concept in marketing literature that has attracted increasing attention of academics and researchers. The impact of consumers’ engagement with a specific brand on corporate performance is the factor that has caused this concept to receive increasing attention in recent years. The present study is an attempt to investigate the effect of subjective drivers (inv...
متن کاملImpacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions
When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it (hedonic user motives). In this paper, we conduct first-of-type studies to understand the relationship bet...
متن کاملImpacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions
When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it (hedonic user motives). In this paper, we conduct first-of-type studies to understand the relationship bet...
متن کاملImpacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions
When individual consumers develop products for their own use, they in part expect to be rewarded by the use value of what they are creating (utilitarian user motives), and in part expect to be rewarded intrinsically by such things as the fun and learning experience derived from creating it (hedonic user motives). In this paper, we conduct first-of-type studies to understand the relationship bet...
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ژورنال
عنوان ژورنال: Bogazici Journal
سال: 2010
ISSN: 1300-9583
DOI: 10.21773/boun.24.1.2